Picking colors for your website could be challenging, especially if are not confident in your ability to coordinate colors. When colors are selected appropriately, a harmonious look is obtained, but when the color selection is not well done, the result is similar to a horror movie scene. You never want to look at it twice!
Color improves the quality of a company’s website and brand identity. For instance, Coca-Coca is known for its striking red color. The red color makes Coca-Coca stand out among its competitors. Colors also evoke different feelings and Coca-Coca uses the red color to trigger emotions of love, excitement, boldness, and passion.
To use color in the right way in your website, you should choose a dominant color; the color that customers will associate your product with. The dominant color is chosen strategically depending on the target customers. For instance, red orange, black and royal blue colors are known to attract impulse buyers, while navy blue and teal attract shoppers on a budget. Pink, sky blue, and rose attracts traditional buyers.
In addition, when choosing the color of the website, one should consider the personalities associated with different colors. For example, green represents health, wealth, nature, and tranquility, whereas yellow shows cheerfulness, youthfulness, and optimism. Orange represents enthusiasm, friendliness, and creativity, while red symbolizes energy, passion, excitement, danger, urgency, and vibrancy. Pink represents feminine, fertility, innocence, sweetness, and romance, while purple represents royalty, success, and wisdom. Blue can be used to show security, peace, calmness, and stability, whereas grey can be used to symbolize neutral, simplicity, futuristic, and logic. Finally, black shows luxury, power, elegance, and sophistication. Moreover, it is important to understand the different colors men and women prefer. Women love blue, purple, pink, and green, while men like blue, black, and green. Using the different colors preferred by men and women can alter the perceptions people have on a given brand.
The areas to use the dominant color in a website include the company logo, menu tabs, call to action button, titles and headlines, and when highlighting important information. If only one color is used, the website will be boring. In order to know the colors to mix, someone does not necessarily have to have deep knowledge in color theory. One can use matching tools such as Adobe Color CC to select accent colors. Accent colors are used to highlight secondary information and for subtitles.
Another important aspect of the website as far as color is concerned is the background. The color that is used for the background depends on the website’s purpose. For instance, content intensive websites use white color for the background.
In conclusion, website design should focus on the target audience. The colors used in a website should be selected carefully to match the brand with the appropriate dominant color and use suitable accent colors. Furthermore, the background color of the website should match or be in harmony with the dominant and accent colors.