Over the last decade, social media has completely changed the way people communicate, relate and interact with one another. This has grown from the idividual peer to peer levels to interactions between clients and global players in the business world. According to my ‘little’ research; In 2013 86% of entrepreneurs believed that social media was the biggest contributor to their business growth, One year later it was at 92%, at the same rate where do you think that could be today?
The same thing has really influenced a lot of entrepreneurs, including young ones who have just graduated from campus and decided to start ‘hustling’ as they like to call it. Often you would find a user updating their status and online profile as a CEO of some company and even smarter ones will have cool catchy logos and brands you cant resist….and it works, surprisingly.
If you’re wondering how social media can benefit your company, business or startup look no further. I’ve briefly outlined 5 key points for you below.
1. Increased traffic to your business (Physically & Online).
You’ll notice that visits to your company website increase at a high rate and clients will also look for your physical office or shop. This is a good thing, thats where customer relations comes in. If you play it right, your clients will always come back and even refer you to more clients.
2. Increased Brand awareness and Loyalty.
Your clients will find it very easy to search and connect with you online. You remember when I mentioned ‘Catchy Logos and Brands’? Yes, a potential client is less likely to forget a cool catchy name he/she stumbled upon online. With the advantage of the cool business name at hand, your clients tend to be loyal to your service or brand. They’ll always come back.
3. Quick returns on investment.
This is the best part, All you need to get online is internet bundles and time so you can be online frequently. This is self explanatory, right?
4. Real time content sharing.
With social media, you are able to update your clients every time there’s something new they need to know. These could be stuff like new products/services, branch openings, offers et cetera.
5. You Get to know what your competitors are up to.
Its is easy to find other businesses the same way it is to find yours online. The advantage is that you can see what your competitors are doing and with this you can improve your own…for the better, Of course. The target is always to get more clients and income.
If you ask me, social media is the backbone of any business in the world of today. There are plenty of options to market your business online, especially with social media platforms like Facebook and Twitter which have hundreds of thousands of users, You could build a brand from anywhere, anytime. All you need is internet and space…and an idea!
You can post photos of your products/services, videos on how to go about them, share locations for your outlets, let users share their experiences et cetera. The list is endless… They love that. Just make sure there’s activity on your page/profile.
So if you are an entrepreneur, Go for it. Talk to us HERE today if you need our service on social media marketing and we’ll sure sort you out. Its worth it!