Social medial and the internet in general have led to the shift of power from companies/supplies to the consumers. This has led to a new brand of marketing, “internet marketing”. Internet Marketing is basically promoting or advertising your products and servicesONLINE.
ONLINEadvertising is relatively cheaper compared to other traditional methods like print media, Tv and radio
advertising. This new trend in marketing brings overheads down thus allowingBUSINESS owners to cut down their products and services pricing. This is turn makes them more competitive allowing their business growth. On the flip side many business especially small and medium enterprises don’t have the skills, knowledge and resources to create and run a successfulONLINE marketing campaign. As a matter of fact many small business owners don’t really understand what online marketing is all about.
Big companies and brands like Coca cola, Adidas , Safaricom etc have extensively leveraged on the power of internet to push through their marketing material. Coca cola for instance is projecting to double its sales by 2020 through online and digital marketing. Safaricom (the most profitable company in East and Central Africa) here in Kenya is known to use internet marketing very effectively.
Although one requires experience, serious research and planning to run an effective online campaign, there are a few things which you can have to give you a head start.
Your online material and content must be consistent with your brand. You will need a professional logo and marketing material designed. You need to use this consistently and by so doing an online brand will be created.
A website is your online store or office. It’s said that shops and offices don’t close at night or even during holidays. You need to have a well-designed website that is both functional and beautiful. If your website is visually appealing, easily allows your visitors to find what they want and influences your customers to buy, your website is effective.
Optimize yourBUSINESS website
When potential customers search for a product or service online they usually don’t go past the third link. This means that if you have to sell your website must be among the top 3 links on search engines. Apart from engaging an expert to help you with your SEO you can also add value by writing blog articles on your website.
These are only a couple of things that you can do toSET up an intense web advertising campaign.
“A Smart Marketing Budget Is the Most Important Things You Can Do for Your Company.” Joe Apfelbaum