Online shopping has become the order of the day. Online shopping has made life simpler and provided a wide variety of choices and options. Every customer wants to finish his or her groceries, monthly restock, and back to school shopping in one fell sweep. This implies that building an online store increases the business’ access to customers. However, when everyone makes this strategic move, ecommerce will become highly competitive and this necessitates a well-designed ecommerce website that can turn browsers into buyers.
In any online store, the product pages form one of the most important elements of a company website. To design an effective product page, you need to identify the specific type of customers that you want to target. After figuring out the type of customers, you need to use visual stimulus that have been tested and proven.
There are eight things that an effective product page should have. To begin with, an amazing product image will attract the attention of browsers. To get an amazing product image, you need to use high quality and customized images, present images in different angles, and provide detailed images. Secondly, interesting and helpful product descriptions improve the effectiveness of product pages. Ecommerce product descriptions should be brief and should focus on the information that shoppers care about. Thirdly, product pages can have product demo videos as these offer more information and connection as compared to images. In product pages, prices need to be displayed in a prominent way. This can be achieved by large fonts, contrasting colours, or by placing the price near the title of the product or the buy button.
Having clear “Add to Cart” buttons also helps in improving the effectiveness of product pages. Clarity can be achieved through contrasting colours and large buttons and text. The sixth element that helps in making a product page more attractive and effective is displaying customer’s reviews and ratings. Some online shoppers read the reviews before deciding which product to buy and they quickly dismiss product pages that lack reviews. Moreover, an effective product page should be designed in a way to address uncertainties like security, fit issues, return concerns, and shipping costs. Finally, the product page should display related and recommended products. Shoppers would like to know other products that they can enjoy.
In summary, to be effective, a product page should have amazing images, videos, product descriptions, and prominent way of displaying prices. Further, clarity of the Add to Cart button, customers’ reviews and ratings, addressing uncertainties as well as giving the shoppers information on related products goes a long way in improving the effectiveness of the product page. Having these elements benefits both the customer and the company, and hence, they should be a priority when designing product pages.