there is a major misconception in design circles that for something to work anywhere, it has to be ugly, by default. I dispute this. I believe rugged can be beautiful.
Consider off-road cars. They may not be as sleek as Aston Martin DB11s and Rimacs, but they’ve gained some sort of beauty to call their own, case in point: the Mercedes G63 AMG, or the various gorgeous flavoured Defenders, like the one by Kahn Design. Yes, I’m a car guy.
This also applies to UI/UX design. Take Opera Mini, for example. It weighs in under 3MB but its latest iteration is gorgeous. I’d argue it looks better than Chrome. Another good example is the popular micro-lending app, Branch. FastCompany Design, a popular design magazine featured it, highlighting the pointers and highlights in the app, how versatile, simple, light, effective and gorgeous it is. Facebook’s most basic website, the one that loads on feature phones doesn’t look bad. Neither does Google Search.
One of the efforts in this endeavor is Accelerated Mobile Pages, a campaign to rally the adoption of standards that promote better design and building of mobile-friendly web pages. They are lauding what they call AMP HTML. I do hope this (and many other efforts) get adopted across the tech field