Search engine optimization (SEO) can be said to be tactics, methods of strategy and techniques that increase the number of people who visit a website. It is an inevitable practise to internet users. For greater chances of the site to be visited by many users, the website must be highly ranked in organic SERP search engine results pages).SEO is the tool that makes sure that your website and its contents are visible on SERPs.
Reason for having a search engine optimization
It builds a heathy site. It also provides plot which help mark your website faster and effortless. It also encourages revisits to ones website by experienced users. Not forgetting the most comprehensible reason that is, the percentage is substantial depending on how much traffic is channelled by search engines to your website.
Basics of search engine optimization.
There are various basic essentials of search engine optimization that one need to know:
Site speed: how fast the webpages load is very essential to search engine optimization. This is becoming a differentiator for each engines.
Authority website: it is website trusted by industries and their operators plus their users.it sis valuable and people have their confident in it. The more you produce better quality product the higher the chances of your own site becoming an authority site.
Relevancy: ranging from simple to complicated and hard questions, search engines tries to give the most relevant answers or results. Time of the year or day and history are among the factors that will influence this results.
Quality: quality of your content matters a lot. The more your publication are intended to understand the visitors intention the more google will upgrade your site, this is opposed to publications that are mainly BASED on keywords popular on search engines and queries. Publicising helpful articles and videos that are well produced are going to win your site great credit. The trick here is to ignore the keywords and focus your attention to your website visitors or user experience.
Internal linking: ensuring that the bloggers, editors and writers can carry out the practise that enable pushing traffic to the site when publishing may lead to achieving higher signals for google.Internal linking has got a lot of advantages
Ranking for some keywords. This is done by use of variations of similar text. Google takes this anchor text as important and relevant to the people.
Gives audience variety reading options. Provided the anchor text is clear this will definitely do the trick by minimises your bounce rates.
Assists google index your site and google crawl: The more googlebots crawl to your internal link the more it is considered trustworthy.