How not Having a Business Website Hurts Your Business
In the technology-driven modern business environment, organizations that fail to embrace technological advancements lag behind. A business website has become more of a basic requirement for modern businesses and those that do not have suffer in a number of ways.
Waste of Resources
Through time wasting and unnecessary expenses, businesses that do not have websites lose a lot of money. Without the website, a business must print catalogues and brochures enlighten their existing and potential customers on new products, events, and promotions. Companies spend days preparing and distributing the catalogues and printing newsletters. Millions of money is also spent in disseminating information to the customers through print media, which could have been easily done using a website. The unnecessary expenses reduce the profitability of the business.
Businesses depend on both the existing markets for survival and the unexploited ones for expansion and growth purposes. Without a website, the business tends to narrow down its market scope. With a website, the business would be able to target more customers because the internet reduces the world to a small village. Constrained market implies reduced sales and lower profitability levels. In addition, lack of a website reduces the customer’s confidence of the products and operations of the business. A professional business website improves the image of the business and when there is none, the customers tend to have doubts on the validity, quality, and credibility of the business’ products.
Poor Customer Experience
Effective communication between the customers and the business is critical to the success of any business. Businesses that do not have websites lack this important element of business relationship with the customers. The business needs to know that the customers’ specific needs are in order to adjust their operations accordingly. Companies that do not have websites are unable to obtain fast and first hand information from the customers and this affects the quality of their products and their performance in the market. With a website, the business would be able to collect feedback from the customers and make them feel appreciated. Furthermore, not having a website makes it challenging for the business to offer quality customer service. Customers need different information about products such as how to use products safely, and this can be provided on the websites.
Overall, by not having a website, a business spends more time and money on advertising, narrows its market, reduces its credibility, and its relationships with customers is unhealthy. Considering the different ways that businesses are hurt by not having a website, managers should make it a priority to have one urgently.